![]() ![]() ![]() The customized version of F37 Ginger, Boots Sharp (2019), was commissioned by Coley Porter Bell and True Story as part of an extensive rebrand. A Swiss geometric sans inspired by the work of Herb Lubalin, Jan Tschichold and Paul Renner. See also F37 Bella Pro (2020), in Text, Hairline, Stencil and Display substyles. ![]() F37 Bella won an award at TDC Tokyo 2012. He says that he was influenced not only by Didot, but also by Pistilli and by Tschichold's Saskia. An extremely contrasted didone display typeface. Inspired by Wim Crouwel's Soft Alphabet, I constructed a grid to create the modular alphabet and programmed very tight letterspacing into the font lending itself to the style of Die Gute Form. He writes about Form: After looking at Armin Hoffman's Die Gute Form poster and Herbert Bayer's universal typeface I constructed an alphabet based on their letterforms. ![]() A mimimalist circular experimental (Bauhaus?) font. A counterless geometric typeface based on a geometric solid typeface from 1925 by André Vlaanderen. 1985, Manchester, UK) established F37 (Face37) in 2010 in London, UK. TYPE DESIGN INFORMATION PAGE last updated on ![]()
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